Privacy Policy

May 17, 2026

EI Sports, LLC (“Exercise Innovation,” “Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data when you use our website located at exerciseinnovation.net (the “Website”) and any related applications, programs, products, and services (collectively, the “Services”).

By accessing or using the Website, creating an account, making a purchase, or subscribing to our communications, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect personal information in the following ways:

1.1 — Information You Provide Directly

When you interact with the Services, you may voluntarily provide us with personal information, including:

Account Registration Information — When you create an account through our authentication provider (Clerk), we collect your name and email address.
Purchase and Billing Information — When you purchase a program, coaching session, or physical product, your payment details are collected and processed securely by Stripe. We do not store your full credit card number, CVV, or other sensitive payment card details on our servers.
Shipping Information — When you purchase physical products (such as apparel, balance boards, or other merchandise), we collect your shipping address, phone number, and any delivery instructions you provide.
Email Subscription Information — When you subscribe to our mailing list, newsletter, or waitlist, we collect your email address and, in some cases, your name. This information is stored and managed through Mailchimp.
Contact and Support Communications — When you contact us through email, contact forms, or consultation requests, we collect your name, email address, phone number (if provided), and the content of your message.
Consultation Booking Information — When you book a consultation or 1-on-1 coaching session, we collect your name, email address, phone number, preferred date and time, and any additional information you include in your booking request.

1.2 — Information Collected Automatically

When you visit or use the Website, certain information is collected automatically, including:

Device and Browser Information — Your IP address, browser type and version, operating system, device type, and screen resolution.
Usage Data — Pages visited, time spent on each page, links clicked, referring URLs, and navigation patterns on the Website.
App Progress Data — If you use our platform to follow a training program, we collect and store your workout progress, session completions, program milestones, and related activity data within the app to provide you with progress tracking and program customization.

For information about cookies and similar tracking technologies, please refer to our Cookie Policy [link to Cookie Policy page].

1.3 — Information from Third-Party Sources

We may receive limited information from third-party services that are integrated with our Website, including:

Clerk — Authentication data such as your user ID, email address, and login activity.
Stripe — Transaction confirmation data including payment status and transaction IDs. Stripe may also collect data directly from you during the checkout process in accordance with their own privacy policy.
Mailchimp — Email engagement data such as whether you opened an email or clicked a link within our marketing communications.
Google Analytics — Anonymized and aggregated website traffic and usage data.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

To provide and deliver the Services — Including creating and managing your account, delivering programs, processing purchases, fulfilling physical product orders, and facilitating coaching sessions.
To process payments — Through our payment processor Stripe, to complete transactions for programs, sessions, and products.
To communicate with you — Including responding to your inquiries, sending order confirmations, delivering program updates, and providing customer support.
To send marketing communications — Through Mailchimp, to send newsletters, program announcements, promotional offers, and educational content. You can opt out of marketing emails at any time (see Section 6).
To track and display your progress — To store and present your training progress, workout completions, and program milestones within the app.
To improve the Website and Services — To analyze usage patterns, identify technical issues, optimize user experience, and develop new features.
To fulfill and ship physical product orders — To process, package, ship, and deliver merchandise and training equipment to the address you provide.
To protect our Services and users — To detect, prevent, and address fraud, unauthorized access, security issues, and technical problems.
To comply with legal obligations — To meet applicable legal, regulatory, and tax requirements.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your information only in the following circumstances:

3.1 — Service Providers

We share personal information with trusted third-party service providers who perform services on our behalf. These providers are contractually obligated to use your information only for the purposes we specify and to protect your data in accordance with applicable laws.

3.2 — Legal Requirements

We may disclose your personal information if required to do so by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 — Business Transfers

If EI Sports, LLC is involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you of any such change by posting a notice on our Website.

3.4 — With Your Consent

We may share your information with other parties when you explicitly consent to such sharing.

4. Data Storage and Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it.

Account data is managed through Clerk, which uses industry-standard encryption and security protocols.
Payment data is processed through Stripe, which is PCI DSS Level 1 certified, the highest level of payment security certification.
Email subscription data is stored by Mailchimp, which maintains robust security measures and complies with applicable data protection standards.
App progress data is stored in our secure database with access controls and encryption at rest and in transit.
Shipping information is retained only as long as necessary to fulfill and deliver your order and process any returns.

While we use commercially reasonable measures to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Information — Retained for as long as your account is active. If you delete your account, your personal data will be removed within 30 days, except where retention is required for legal or compliance purposes.
Payment and Transaction Records — Retained for the period required by applicable tax and financial regulations (typically up to 7 years).
Email Subscription Data — Retained until you unsubscribe from our mailing list. Upon unsubscription, your email will be removed from active marketing lists within 10 business days.
App Progress Data — Retained for as long as your account is active. Upon account deletion, progress data will be deleted within 30 days.
Shipping Information — Retained for up to 12 months after order fulfillment to process any returns or address delivery issues, then deleted.
Support Communications — Retained for up to 24 months to provide continuity in customer support, then deleted or anonymized.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

6.1 — Access and Portability

You have the right to request a copy of the personal information we hold about you. Where technically feasible, we will provide this information in a structured, commonly used, and machine-readable format.

6.2 — Correction

You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

6.3 — Deletion

You have the right to request the deletion of your personal information. We will comply with your request unless we are legally required to retain certain data (such as transaction records for tax purposes).

6.4 — Opt-Out of Marketing Communications

You can opt out of receiving marketing emails from us at any time by:

Clicking the “Unsubscribe” link at the bottom of any marketing email we send.
Contacting us at Support@exerciseinnovation.net with the subject line “Unsubscribe.”

Please note that even if you opt out of marketing emails, we may still send you transactional or service-related communications (such as order confirmations, program access details, or account notifications).